About Us

We know there is a plethora of choice available to families looking to book a holiday- both on the high-street and online, so what sets us apart from the rest?

  • Parents for Parents
  • Integrity
  • Sustainable Travel
  • Experiential
  • Personally Crafted

As seen in...

In our Client's Words...

Bushbaby were quite outstanding in terms of advice for Oman, pulling together an itinerary that met our needs and ensuring everything went smoothly. Abi and Emily were responsive at all times and made every effort to support us especially with Covid restrictions. Of all tour operators we have used, Bushbaby has been the best and would recommend them to anyone looking for a long haul holiday.

Mr and Mrs Rodney, Oman

100% of our clients leaving feedback on AITO.com (the Trip Advisor of Tour Operators) have rated us 'excellent'

Meet the Team

In keeping with the ethos of Bushbaby, as well as being experienced travellers, our talented and highly-qualified team are all parents themselves. Between us, we have many years of experience in solo travel, travelling as a couple, with babies and toddlers , school-aged children, teenagers and extended families. We are all passionate about what we do and go to great lengths to ensure highly personal service and the kind of experience we would want for our own families.

Abi - Founder & Director

Emily - Worldwide Travel Consultant

Amy - Africa Travel Manager

Inken - PA to the Director / Client Support

Katie - Departures Manager

Alison - Finance Manager

Will - Digital Marketing Executive

Financial Protection for our Clients

For flights and flight-inclusive holidays: ATOL Scheme

All the flights and flight-inclusive holidays on this website are financially protected by the ATOL scheme. When you pay you will be supplied with an ATOL Certificate. Please ask for it and check to ensure that everything you booked (flights, hotels and other services) is listed on it. Please see our booking conditions for further information or for more information about financial protection and the ATOL Certificate go to: www.atol.org/about-atol/atol-certificates/

Our Story

Bushbaby was founded by Abi Shaw in 2004 for families looking for authentic and stylish long-haul holidays. Having loved travelling as a couple, Abi and her husband, Jim, struggled to find a tour operator who could recommend family-friendly options for a holiday in South Africa when their first child, Will, came along. Abi was inspired to set up Bushbaby to give families a personal and informative travel service, focusing on appealing and authentic long-haul travel options, which then seemed so elusive. She has gone on to develop fantastic relationships with clients and suppliers alike and has been a key advocate for family-friendly travel throughout Africa and beyond. Overcoming many long-held industry assumptions about what constitutes child-friendly travel, Abi and her team have created thousands of dream holidays for our clients over the years.

Our Beliefs

Enriching Experiences

Travel anywhere in the world has the ability to gift life-long joy and fulfilment to both ‘grown ups’ and children.


Authentic holidays should help clients connect with their travel companions and local communities around the globe.


We should strive to provide the opportunity to experience our destinations on a lower budget, to enable accessibility.


We will give unbiased advice when helping to build itineraries and have an open and fair pricing structure.

Sustainable Travel

It is vital that travel also protects and enhances the lives of those living in the destinations we feature.


Our clients will be supported by our destination knowledge, 24 hour back up in their holiday location and ATOL bonding.

Sustainable Travel

Our deep-rooted company values of love, integrity, family and enrichment put responsible tourism at the heart of what we do on a day-to-day basis. We believe in embracing the values we wish to see developed, and listening to locals and visitors  to create opportunities that connect top-down and grassroots efforts. Our clients tell us that they want their holidays to be beneficial to the local community and that they want to understand the culture of the people they meet in the places they visit better. Ultimately, responsible tourism is about using tourism to improve places for people to live in – and a better place to live is also a better place to visit.

How to Book

We endeavour to make sure it is as easy and simple as possible to book your holiday through us. If you have any questions at all about booking your holiday or completing our booking form, please contact us and we’ll be happy to help.

Get In Touch

Feeling inspired? Start planning your next adventure by contacting us today.